ABOUT US

With over 100 years of combined experiences on the team in the space of designing hydraulic fracturing software and controls in applications across the globe, we know what features are critical to equipment operators to get a job put away reliably and safely. Many current controls companies try to apply both factory and laboratory automation equipment to mobile oilfield equipment applications. The resulting performance has been less than optimal on every occasion in our experience. We found through many years of design that using a durable solid control module with high-temperature components and zero internal failure points is much more reliable for the demanding needs of today’s oilfield. Without a solution to meet our strict demands, we set out to design a system ourselves.

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Our technology was developed to address the needs of the oilfield today with a platform that allows seamless integration with any equipment currently in use today or to be purchased in the future; independent of manufacturer and/or pre-existing controls system. The ability to capture data in real time from various points in your operation will provide an ability to operate more efficiently, safely, and economically. We firmly believe that our customers’ needs are changing every day and without a platform that allows flexibility to adapt to any economic environment and operational structure, it will be near impossible to differentiate your service from anyone else.

THE LEADERSHIP TEAM

Blake Burnette

CTO/Founder

Vicente Palomarez

General Partner/Co-Founder

Brad Brooks

EVP of Business Development and Sales

Jay Hunt

Director of Sales at IOT-eq

Iñaki Zuloaga

EVP of Technology & Engineering

Joel Ochoa

VP of Field Services

Richard Godfrey

CEO

SHALE 2.0

At the beginning of the 21st century, North America discovered a renaissance within its oil and gas market with the birth of the “Shale Play.” The application of directional drilling technologies to drill horizontal wells in the strategically targeted geological formation windows along with the application of hydraulic fracturing utilizing specialty chemicals, sand, and water provided access to an untapped resource of oil and gas production that was previously thought inaccessible. Much of the technology utilized since 2007 in hydraulic fracturing had been used for decades in conventional applications and was not optimized for unconventional applications mainly due to the high margins realized from oil and gas companies at +$90 a barrel of oil and +$4.00 per unit of natural gas.

The current economy within the industry will require all businesses to optimize technology that will help reduce their overhead costs for the foreseeable future. Many experts point out that data will drive the optimization of operations forward, which will mark the beginning of “Shale 2.0.”

Within every sector of the U.S. economy, the availability and collection of data from machines, services, and business operations are growing at an astonishing rate today.

Much of that data remains disparate and disordered. The utilization of significant data analytics offers many industries the potential for unprecedented insight, efficiency, and economic value. America and the Shale industry are like many other large and complex businesses in the scale and diversity of its operations. What distinguishes Shale from other firms is its unique combination of youth, diversity, the range of data associated with its operations, and the variety of environments in which operations occur.

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